Inbound Marketing

Outsource Inbound Marketing to SowiesoDigital?

Inbound marketing wins – and deservedly, according to us! – in popularity. This form of marketing involves letting customers come to you instead of chasing them. Hence inbound marketing can be seen as ‘pull-marketing’. Pull-marketing is at odds with ‘push-marketing’ activities such as advertising or sending emails randomly.

When you have a solid inbound marketing strategy, internet users will find you when searching for certain information about a specific topic. So, your website meets their needs. By sharing relevant and qualitative content, you increase your respect and credibility with customers. This growth will eventually lead to a higher chance of conversion!


Why is Inbound
Marketing so important?

With inbound marketing, you attract more organic traffic to your website. And not just any traffic: these internet users want to know more about the specific topic or product you are familiar with. That you have in demand. By providing them with appropriate and relevant information at the right time, it is easier to get more conversions. And without needing to spend money on expensive advertisements.

Especially during times like these, inbound marketing is essential. Nowadays, people know precisely where to start their search for information or products: Google (or another big search engine). They know what to look out for, such as reviews from other customers, the quality of the content on a website and your competitors’ assortment.

The better and more relevant your website’s content is, the bigger the chances that the website attracts this critical and selective internet user.

The main advantages
of Inbound Marketing

Inbound marketing allows you to build a relationship of trust with your potential customer. You show them relevant information, which helps in the decision-making and purchasing process. The advantages of inbound marketing are, therefore, really interesting:

Perfect moment
A good inbound marketing strategy ensures that you attract potential customers the moment that they are looking for specific relevant content. And not the other way around.

Long-lasting effect
Once you have won the user’s trust, this will have long-term benefits. They will always come back (if you keep offering relevant content that is).

Spread the word
When you provide a user with powerful and relevant content (and deliver a terrific product or service), they will recommend you to others. Exactly what we want!

More organic traffic
When you deliver helpful information on the questions or terms of internet users, search engines like Google will find you increasingly important. It lets you move up in the results, resulting in more organic traffic.

Inbound marketing is not pushy or showy. It is a sympathetic form of marketing that puts the user first (rather than your product or service).


Efficient Inbound Marketing with Hubspot

At SowiesoDigital, our marketers fancy working with Hubspot. It is a comprehensive marketing platform that offers solutions to all marketing activities. Think of blogging, social media, SEO, landing pages, CTAs, automation, and more. Everything you need for a solid marketing strategy is found in Hubspot.

Hubspot’s Inbound Marketing Funnel

When working with inbound marketing, we follow four steps. The focus here is always on quality content. Without content, no inbound marketing. After all, we use the content to attract users to the website. Once they’re there, we can convert them into customers.

These are the four steps:

Step 1: attract them.
Content is the main foundation to ensure that future customers can find you. Your SEO strategy should be rock-solid, the content on your website should be relevant and authentic, and the use of social media helps lead people to your website as well. Drawing up a buyer persona and the customer journey, plus conducting search term research is also an essential part of this phase.

Step 2: convert into leads.
As soon as your website has users, you want to activate them though offers. For example, share downloads and eBooks with your users in exchange for their email addresses. Interested users will be converted into leads.

Step 3: close the deal.
As you now have the contact details of the potential clients, it is time to guide them through the purchasing process via email marketing. The ultimate goal, of course, is that the recipients become your customers.

The emails help build your mutual trust relationship and allow you to share free and relevant content with the recipients. The people that open the emails, click links, and end up on pages of your site are extra valuable. With this data, you can respond even more specifically to the needs, doubts and requirements the potential customer might have.

Step 4: delight (forever).
Keep investing in the relationship with the customers, so they will purchase additional services or products from you and recommend you to other potential customers. After all, it is cheaper and easier to maintain customers than to attract new ones.

What is the difference between Inbound Marketing and Outbound Marketing?

Inbound marketing is a pull technique whilst outbound marketing is a push technique. Outbound marketing is a more traditional form of marketing. Here you make the first step to come in contact, whether this is sending emails, advertising, or calling potential customers.

With inbound marketing, it is the other way around. You let your target audience come to you whilst you focus on the wishes and questions of your potential customer.


Getting started with

Curious to learn about the opportunities Hubspot inbound marketing can offer your business? Contact us for a non-binding consultation.

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