Google Advertising

Advertising on search engines using Search Engine Advertising

A user-friendly, SEO-optimised website with a rock-solid web design is the foundation for high traffic and conversion rates. Besides this foundation, there are numerous ways of getting more traffic to your website. Some examples are utilising email marketing or advertising.

Advertising on search engines, better known as Search Engine Advertising (SEA), is relevant when you want to approach specific target audiences and attract more valuable traffic. By this, we mean users who are already interested in your offer and will have a higher chance of converting. Exactly what we want to achieve. And the good thing about SEA is that you notice results directly!


What exactly is Search Engine Advertising?

Search Engine Advertising entails using paid advertisements to ensure your website and products end up as a search result in search engines. Think of search engines like Bing or Google. You pay to position an advertisement an internet user sees when searching for a specific search term or watching a video or web page.

If your advertisement is relevant and good enough, chances are that the user clicks on it, and lands on your website. And that is where we want them.

How does SEA work?

For the sake of simplicity, let’s assume that you advertise on Google or Bing Ads. These search engine work using a cost-per-click (CPC) system. Every time an internet user clicks your advertisement, you pay a fixed cost. The height of the amount depends on how popular the keyword you are advertising is and how many competitors there are, among other things.

The good thing about this system is that you can set your maximum budget to spend on clicks per day. When your maximum budget is reached, the search engine removes your advertisement for that day. So you do not have to worry about unwelcome financial surprises!

The advantages of Search Engine Advertising for your website

You use SEA if you want to approach specific target audiences, attract more traffic and see measurable results. SEA has numerous advantages. These are our three favourite advantages:

You pay if you got someone.
Most search engines will only ask you to pay when an internet user clicks on your advertisement. In addition, you set your maximum budget and, therefore, know where you stand.

You reach valuable users.
Internet users search for a specific term that is found on your website. They are already more interested in this theme or product, so there is a greater chance that they will eventually become a customer and purchase a product or service.

You have a complete insight into the performance.
Per campaign, you can effortlessly check the results per search term, target audience, region, device, et cetera. It allows you to re-adjust when needed or keep continuing as you were.

Advertising with Google Ads or Bing Advertising?

Google Ads and Bing Advertising are both prominent actors in the field of cost-per-clicks systems (CPC). Both these platforms have similarities, differences, and pros and cons.

But why should you choose one of these two systems? In particular, a combination of the two can do wonders. We list a couple of advantages:

  • If you advertise on Bing, you are visible on Bing, Yahoo, and AOL. That means killing three birds with one stone.
  • There is also less competition on Bing, which means lower costs for more popular search terms.
  • Google is the biggest search engine available, so it has higher search volumes and a greater reach.

These are just a few benefits of Google Ads and Bing Advertising. Curious to learn what these platforms offer your business? Then contact us for a non-binding consultation.



The possibilities of Google Ads

As Google Ads is the number one player, we zoom in further on the possibilities of this platform. See the possible advertisements that you can use with Google Ads down below:

Search Advertisements

A search advertisement is an advertisement that users see when searching for a specific search term. Your advertisement will end up on top of the organic search results. This increases the chances of users clicking on your website.

Display Advertisements

A display advertisement is a visual advertisement with explanatory text. This advertisement is shown on various web pages, online articles and videos. Often, the internet user can click on the display advertisement to land on the website.

Video Advertisements

A video advertisement shows a video containing your offer on YouTube and other partner video platforms. Video advertisements combine different senses, which can effectively trigger potential customers.

App Advertisements

Do you want to promote your app? Then the App Advertisements tool of Google Ads is the way to go. This tool allows you to share your app on various platforms like Google Search, YouTube, Gmail, and Google Search.

Google Shopping Advertisements

Google Shopping can be seen as Google’s shopping platform. With a shopping advertisement, you show an internet user a product from your webshop and its explanatory copy and price.

Dynamic Advertisements

Google automatically creates a dynamic advertisement that fits the search terms the internet user is searching for. It ensures they see the most relevant content.

Remarketing Advertisements

Remarketing advertisements allow you to keep showing relevant advertisements to your users after they visit your website. This way, users regularly come into contact with your offers or business, which increases the chance of a conversion.

What is the difference between SEA and SEO?

Besides SEA, it is also advised to use SEO, Search Engine Optimisation. By using a solid SEO strategy, you can attract a lot of extra organic traffic to your website in the short and long term. To do this, you offer relevant content, link building, and a solid technical website foundation. You can read more about this here.


Getting started with

The type of advertisements that fits your business and target audience best depends on numerous factors. We are keen to assist you with this. Request a non-binding consultation!

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