Why is Conversion Rate Optimisation important?
We can be very brief about that. Conversion rate optimisation helps you get the most out of your website and its users. It means that you must have good findability, for example, by means of Search Engine Optimisation and Search Engine Advertising. The findability shows internet users you exist and are worth checking out.
Nevertheless, everything on your website must contribute to the user performing the one conversion you desire. Copy, web design and data-driven marketing play a significant role in this.
To accomplish that conversion, you need a great CRO strategy. Has your website not got a CRO strategy yet, or are you in doubt whether you are getting the most out of your conversion potential? Our team of CRO experts is keen to advise you in a non-binding conversation.
How do you achieve an optimal conversion?
The key question! As stated above, different elements play a role within CRO. A solid strategy is essential. At SowiesoDigital, we focus on four elements that significantly contribute to a high conversion rate:
1. Gaining the user’s trust
When a user does not fully trust your product or service, they will quickly vanish. Hence it is crucial to add trust-building elements to your website, such as certifications, reviews, testimonials, team photos, et cetera. This reassures users and makes them trust you.
2. We provide a user-friendly website
There is nothing more frustrating than a website that malfunctions or shows errors. Your website should be easy to use and work flawlessly. Web design plays a significant role in this.
3. We get rid of barriers and obstacles
Your potential customer can have doubts regarding your service or product. For example, if you charge shipping costs. These doubts cause barriers in the purchase process. It is essential to remove those barriers, making sure nothing prevents a customer from converting.
4. We convince the user of the product or service
The users are just ordinary people. So, there are various psychological tricks to persuade them to make a purchase. Think of principles such as authority, sympathy, scarcity or social proof. By effectively deploying these principles, we can influence the users’ decision behaviour.