Automation of Business Processes – The Key to Efficiency and Growth

Written by Erwin SchmidtOctober 8 2024

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Imagine: a new workday begins, and the same task awaits you again. It’s not a difficult task, but it takes you an hour each day. Then, you need to update your colleagues, but some are off today, others are working from home, and yet another is in a meeting. Can’t this be more efficient?

By replacing repetitive, manual tasks with automated workflows, organizations can achieve significant efficiency gains. Think of processes like billing, staff scheduling, project management, and customer support. Automation saves companies valuable time and resources and reduces the likelihood of errors.

However, automation goes beyond just digitizing existing paper processes. The true power lies in connecting various online tools and systems so that data is exchanged automatically and workflows seamlessly integrate. This creates an “ecosystem” of integrated applications that ensures smooth, efficient business operations.

Identifying the right processes to automate isn’t always straightforward. Companies need to carefully analyze which tasks are repetitive and time-consuming and where the greatest gains can be achieved. Often, these are tasks that require little intellectual input but do demand a lot of time and attention.

At the same time, it’s important to carefully map out the impact of automation on the staff. Employees should be included in the process and understand why certain processes are being automated. This increases the chance that they will embrace the changes and fully benefit from the advantages.

As a digital agency, SowiesoDigital has also grappled with these challenges in recent years. We have optimized and automated various business processes. Our own experiences show that smart online tools and system integrations can play a crucial role in addressing these challenges.

Uptime monitoring for constant availability

One of the first processes we automated was monitoring the uptime and availability of our websites and web applications. Previously, we had to wait until a client informed us of an outage, which sometimes meant that problems persisted longer than necessary.

With an uptime monitoring tool, we can now respond immediately if something goes wrong. The tool continuously checks if our systems are online and sends a notification as soon as there’s an issue. This way, we can often resolve outages before clients are affected. Additionally, the tool gives us insights into trends and performance, allowing us to proactively address vulnerable points in our infrastructure.

An internal tool for scheduling, team cohesion, and more freedom

Another process we automated is the scheduling and registration of working days for our office staff. In a small team, this is manageable, but as our company grew, it became increasingly difficult to keep track of availability, especially across teams.

To organize this better, we developed our own weekly planner that tracks everyone’s schedule. Employees can easily enter their workdays and absences, ensuring the team is always aware of each other’s availability. This tool has greatly improved internal communication and coordination.

It also offers more freedom to team leaders, who can partially step back from the process and have a better overview of team dynamics. Employees now plan their work hours themselves, which leads to more engagement. On days when, for instance, only two people are in the office, they can indicate in advance that they’ll work from home.

From manual to automated workflows

In addition to these specific examples, we have also automated various other processes, such as billing, quote requests, and project planning. By replacing manual tasks with automated workflows wherever possible, we save a tremendous amount of time. Employees can now focus on their core activities instead of repetitive administrative tasks. This reduces the likelihood of errors and makes information provision more reliable and up-to-date.

The right tools and integrations are essential

Successful automation depends on finding the right online tools and connecting systems. The tools must be intuitive and user-friendly so that employees can easily adopt them. Additionally, the tools need to communicate well with each other to exchange data and streamline processes. A good example is the link between our project management system and invoicing system. This integration saves us a lot of manual work and reduces the risk of errors.

Human input drives automation

Automation begins by recognizing tasks that recur but don’t feel productive. If a task annoys you, it likely bothers your colleagues as well. That’s often the moment to explore smarter solutions.

The future: Controlled growth through automation

Our experiences at SowiesoDigital show that automating business processes is a powerful tool to improve efficiency, productivity, and customer experience. By leveraging smart tools and system integrations, we can eliminate repetitive tasks and free up our employees for higher-value work.
As our company grows, we continue to focus on further automation. This way, we can guide our growth in a controlled and efficient way and continue to focus on what we’re good at: developing innovative digital solutions for our clients.
Ready to transform your business with automation?
At SowiesoDigital, we believe in the power of smart, digital solutions that make your business processes more efficient and effective. Do you want to know how automation can help your organization grow and perform better? Contact us today for a free consultation. Together, we’ll explore the possibilities to automate repetitive tasks and optimize workflows so your team can focus on what really matters.

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