Eurofins

Clinical Diagnostics platform

6000

visitors per month

A new website that bundles the knowledge of the separate laboratories.

Eurofins is an international listed business specialising in high-quality laboratory diagnostics and medical advice. Clinical Diagnostics is a part of Eurofins that entered the Dutch market at the start of 2018. It aims to make a crucial impact on the healthcare industry by offering trustworthy and innovative solutions. To achieve this, you need an up-to-date website that can bundle knowledge, generate strong leads, has excellent interaction and shows relevant information to different target audiences.

The challenge

Eurofins is the global market leader in bio-analytical testing for food, water, environment and pharmaceutical products. They have 58,000 employees working from 900 laboratories situated in 54 countries. Eurofins Clinical Diagnostics (CD) is a part of Eurofins that focuses on primary to tertiary care within clinical diagnostics. Their mission? It is to make a crucial impact on the healthcare industry by offering trustworthy and innovative solutions.

Eurofins Clinical Diagnostics consists of the acquired laboratories LCPL, NMDL, Salux, Medische Microbiologie Alrijne and PAMM. The inquiry to SowiesoDigital was to integrate the old websites into a new website

The goal of the website:

To inform: convince visitors that Eurofins is the best business when it comes to clinical diagnostics and its components
Interact with customers
Generate leads and land new customers:
- Obtain top 5 positions in Google for search terms
- Substantially more visitors per month
- Substantially more visitors who fill in the contact request form

Primary target audience, besides the secondary target audience of patients:

General Practitioners & Doctor’s Assistants
Hospitals
Independent treatment centers
Nursing and care homes
GGDs and GGZs

The solution

SowiesoDigital helped Eurofins CD with developing a clear brand identity. With an original, consistent and memorable style. This laid a solid foundation for the design of the new WordPress website. A website that focuses on achieving the main goals: to inform, generate leads, and interact.

Based on search term research, the structure of the website is determined. After a first focus on informing, the website provides an order module for materials for care professionals (based on WooCommerce, an open-source solution for webshops that, like WordPress, is actively supported by Automattic), a subscription module for paid courses and an API-link to unsubscribe from delivery services.

Further development of the site focuses on further enabling diagnostics and examinations for healthcare professionals and patients. An extensive location and meeting tool is also part of the website. Together with the online marketing agency, we use SEO and content to work on an inbound strategy for optimal lead generation with different target audiences that visit the site.

Services we used to realise this website

User Interface Design Website development

Online Marketing Conversion Rate Optimisation

The result

A new SEO-proof website that prepares you for eventual multilingualism in the near future. Containing customised templates that are built with flexible fields, so managing the website is straightforward. A website that offers Eurofins a topical insight into what the visitor is looking for and ordering. Besides that, relieving you of reoccurring work – such as requesting materials, cancelling a delivery service, booking courses, etc. – through the implementation of fully automated processes. This saves you work, time and money.

Or as they say themselves

Lily van Thiel

Manager Marketing & Communication

“SowiesoDigital acts fast and flexible according to the wishes of our growing business.”

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Getting started with
SowiesoDigital?

In an omnichannel world, you need to be clever. Spread communication. Digitally sow and harvest. We will take care of that for you. We develop websites and digital campaigns that generate traffic. Do the SowiesoDigital website optimisation check to quickly gain insight into the performance of your own website. This a great starting point to help you with the digital commercial process. It is not without reason that we are an official HubSpot partner for inbound marketing!

start intake

Eurofins

Clinical Diagnostics platform

6000